Though the introduction of new engagement metrics is exciting, focusing on foundation metrics (available to retailers for years) still make big a impact on conversion rates.
One such series of foundation metrics is the analysis of site search, understanding what people are typing into your websites search box and their behaviour afterwards.
Both Vishal Srivastava and Graham Charlton have covered site search best practice in two very good articles, this article focuses on why the data is important, what you can do with it, and how it can impact digital strategy and continuous improvement processes.
Online Marketers aren't born, they are made, through years of experience, dedication, testing & trying. We made the mistakes so you didn't have to. You benefit by getting results, quickly, repeatedly & cost-effectively. How can we help you?