Another Advertising Option For Facebook’s News Feed: Unpublished Posts

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Facebook continues to provide advertisers with more options to secure precious real estate on its News Feed, with sister blogInside Facebook reporting that unpublished posts, also referred to as dark posts, were added to News Feed last week.

According to Inside Facebook, unpublished posts were previously available only as ads on the right-hand side of the site, and they will allow brands to show more relevant content in their ads, such as a sporting goods company being able to target fans of specific sports with products related to those sports.

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