Are Publishers Only Getting Social ‘Half Right’?

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There is little doubt that online publishers have embraced social media as a core component of their marketing toolkit. And with good reason. One of the fastest ways to acquire new readers is to encourage existing ones to share content with their friends and colleagues. BuzzFeed, The Huffington Post, andMailOnline are some of the earliest publishers to have cracked the social code. As New York Magazine writer, Andrew Rice, recently noted about BuzzFeed, “[its] articles only nominally live on the website, spending most of their time out of the house as links on social networks like Facebook and Twitter.”

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