And, we often take it to the extreme. Often our decisions are based solely on data we receive from software packages we use.
We look at pagerank, domain rank, domain authority, no. of incoming linksand many more and determine whether a site is worthy to build a link from or not.
Sometimes we might look at the page itself, scan it to see if the numbers match what the site represents. It doesn’t happen all the time though.
And hey, most of the time they are right. Equally often however, we seem to be missing out on great linking opportunities just because we ignore potential websites as they do not pass the numerical data test….yet.
With a bit of common sense though we could be building many more links and moreover, invest in the clients’ back link profile.
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