A WebmasterWorld thread has an SEO sharing some experiments he is playing with. Before I summarize his experiment, I want you all to keep in mind that this stuff is hard to test when the Penguin algorithm has not been updated in six months and when there are tons of other variables floating around.
That being said, let’s have fun.
This SEO said that he created a new site and pointed a nice number of junky links to the home page. He then waited and noticed that although the links were pointed to the home page, the home page didn’t rank for the keywords it targeted. Instead, the internal pages ranked well.
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