Bing Mounts a Personal Offensive Against Google’s Knowledge Graph

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As with Google’s Knowledge Graph, Bing’s Snapshot (or “Snapshots” – the label is awkward one) is entity-focused, and the update extends the number of entities being shown, improves and extends the relationships displayed between entities, and displays Bing’s prowess with entity disambiguation.

While this is resulting in more detailed and better-connected results being shown for all named entities, the biggest impact is certainly in the display of personal named entities (you know, “people”) in Snapshot verticals.  And in this they’re arguably now doing a much better job than Google is with their Knowledge Graph (and so my reference to a “personal offensive” in the title). With this latest update Bing is more than ever taking advantage of its social partnerships, and is in general exploiting the availability of social information for (living) people.

This is an interesting – and I think substantial – challenge to the Knowledge Graph, which draws its information from a more limited set of (“trusted”) sources, and so has a much higher “fame” threshold that a personal entity has to overcome before it can appear in this type of vertical.  It may turn out that the Snapshot barrier to entry is as low as possessing a LinkedIn profile.

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