Brand As Publisher: What Does That Mean Exactly?

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Everyone is a publisher these days: bloggers, influencers, writers, mothers, pinners, tweeters, and brands. People expect great content wherever they turn, and may the best content win. The opportunity for brands is that people generally don’t care where they find good content. The challenge is that the competition is fierce and becoming more so every day. Brands must produce content and engage audiences directly.

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