A few years ago I attended a social media conference where the keynote was given by the chief marketing officer for a brand that was touted for ‘getting’ social media.
I couldn’t wait to hear this CMO walk us through how this global brand effectively leveraged social media to connect with its customers.
About five minutes in, the CMO spilled the beans, “We are excited about social media because it gives us an exciting new way to connect with our customers and to let them tell our story for us.” Yes, I threw up in my mouth a lil’ bit.
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