Brands’ Social Mentions Gradually Turning Positive in the US

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Brand conversations are on the rise on Twitter, and Twitter users who mention brands have an increasingly amplified voice. While the social space no doubt heightens the opportunity for good PR, bad news can also spread like wildfire. (Recent research suggests that bad customer service interactions are more likely to be shared on social media than good experiences.) New data from Adobe sheds light on social sentiment trends, suggesting that brands are gradually being mentioned in a more positive light in the US.

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