The 17th December version of Facebook’s Pages Terms previously prevented any kind of marketing in the cover image, and text was not allowed to comprise more than 20% of the image area. Page owners had to compromise by making sure that they advertised within the page and tried to creatively draw in consumers. However, it seems as though the Pages Terms Platforms changed overnight and simultaneously opened up a great method for marketing.
Previously, or at least until March 20th, the Page Features determined under subsection B (Cover) that cover images may not include:
images with more than 20% text;
price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
contact information such as a website address, email. mailing address, or information that should go in your Page’s “About” section;
references to Facebook features or actions, such as “Like” or “Share” or an arrow point from the cover photo to any of these features; or
calls to action, such as “Get it now” or “Tell your friends.”
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