A lot of SEO professionals, myself included, talk about the importance of taking a natural and diversified approach to link building. It’s important to build your inbound links up slowly overtime as a way to avoid making it seem like you are trying to “spam” the system. A lot of black hat SEO spammers offer to build 1,000 links overnight and services like this tend to rely on easy-to-win, cheap-to-build, low-quality links that land your website in hot water for a plethora of other reasons on top of being created overnight. But what if your site experiences a link spike that you didn’t actively try to make happen? Can your site get penalized for a natural link spike?
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