Chasing the Long Tail: How Long Should Your Keywords Be?

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A great long tail keyword is one of the prized possessions in PPC. If you’ve found an awesome keyword that no one else is using, you can make a lot of profit in running unopposed. But there’s a question I’ve always wondered: just how long should you let your keywords get?

To help you understand what I’m talking about, this is a common graphical representation of long tail keywords:

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