Rumors are swirling about Facebook’s plans to sell 15-second, TV-style commercials for up to $2.5 million a day. This unofficial announcement reveals Facebook’s eagerness to compete with television, which remains the dominant medium for advertising spend. And the competition is fierce: Facebook COO Sheryl Sandberg recently let slip that 88 million to 100 million US residents are on Facebook during prime-time TV hours, figures perhaps meant to drum up enthusiasm for advertisers to spend big on this new medium.
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