Consequences of the Google – EU Settlement for Search

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Last week news leaked that Google is about to reach a settlement with the European Commission in the EU’s antitrust investigation against the search engine.

As Search Engine Land reported, terms of the settlement include clear labelling of Google’s own services in its European search results, prominent links to at least three rival alternative services, and more liberal AdSense policies to give publishers more freedom to sell advertising.

Supporters of the lobby group, such as Microsoft and Foundem, immediately criticised the settlement offer, which seems very likely to be accepted by EU regulators.

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