SEO professionals are constantly publishing articles explaining how to choose the best anchor text for a backlink or inbound link. If you’ve done any research at all, you know that this isn’t the easiest process in the world. There are tons of things to think about when it comes to choosing anchor text—keywords, landing pages, competition and search volume, etc.—so it can get overwhelming. It’s clear that a great and well-researched keyword is going to get you far, but there is one huge anchor text rule that companies need to remember: Appearing natural is key.
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