On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April of last year).
This update will likely have considerable ramifications on the way that Google sorts and ranks pages on its search engine results pages (SERPs), as these types of overhauls entail altering the search algorithm, as opposed to just an index refresh.
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