Demystifying How Facebook’s EdgeRank Algorithm Works

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Aaah … the elusive EdgeRank algorithm. So powerful, yet so misunderstood.

But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed — and only 12% is spent on profile and brand pages.So exactly what factors does the social network take into consideration when deciding which of your content gets surfaced in a user’s News Feed?

Well, a new infographic from PostRocket will clear that right up, helping you understand exactly what factors contribute to how News Feed stories get filtered and displayed to a given user — in a very easy-to-understand, non-mathy way … with Batman-themed examples.

Click here to read more.

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