Remember when pay per click advertising first started and the more the advertiser was willing to pay, the higher their ads average position? This was great for the big spenders, but it was completely unfair to the advertisers with a small budget. Most importantly, the “highest bidder wins” practice led to two false beliefs of PPC:
- PPC is so easy; anyone can do it!
- I don’t trust “Sponsored Listing” Ads. They are irrelevant and are spammy!
It has taken Google and other search platforms years to get these perceptions out of people’s minds. Now, more people are clicking “sponsored” listing ads than ever. How has Google gotten rid of these negative perceptions over the past several years? They made PPC management more like search engine optimization and created a unique algorithm to calculate quality score.
Click here to read more.
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all posts
Recent Posts
- Is Search Engine Submission Necessary? 17/04/2014
- Can Any Inbound Linking Hurt My Ranking? 17/04/2014
- The Importance of Anchor Text in Back-links 17/04/2014
