Much has been written about how to use social media to get the most out of it for your business, yet it seems many people still do not understand what social media is all about.
There are many definitions of what social media is — my favorites include: SEO Zodiac’s description, which says “social media is simply people having conversations online” and Health Social’s take on it: “social media is the meeting place between people and technology.”
In other words, social media is not a one-way street, where you talk at your audience. Rather, it is a way for you to communicate with them, to help them and to listen to them.
Facebook, Twitter, Flickr and YouTube are the most popular websites on the Internet because they allow people to connect on a very personal level, whether it be through posts, pictures or videos.
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