Don’t Ignore Content in Favor of Engagement

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In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTargetabout whether you should be spending more time on content creation, or on engagement via social media. Evidently, Kyle heard a statement at an event recently that brands should be spending 90% of their time on engaging with customers, and 10% of their time on content creation. The example used was Gary Vaynerchuk’s Wine Library TV, the long-running video blog that made him a business star.

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