Don’t shoot the messenger

No Comments

When I saw a headline the other day saying that research has showed that paid online ads “generate virtually no increase in sales”, I dropped everything to have a read. We’ve got 40 clients here who’ll tell you something different, for a start.

So, what was the story? Well, it was serious because it was in the Harvard Business Review. But it fell down immediately once you read who the story was about: eBay. To be honest, a bigger story would have been that eBay does make money from its online advertising, which has been the butt of jokes for many years.

Click here to read more.

My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts