There is a new trend that is on the horizon. It’s subtle so you may not even notice its happening until it’s too late. It’s mostly referred to as Dynamic Content which doesn’t seem substantial enough to truly describe its power.
Here’s a thought to help clarify.
What if your website could change for every visitor to show them the content that is MOST relevant to them?
Do you think that would impact sales and conversions? As long as the information you know about the visitor is relevant and accurate, I think it could have a tremendous impact. Back in May of 2009, I wrote a post called Dynamic Relevant Content will Lead the Way to Web 3.0 that illustrated the use of dynamic content to drive a website. It’s kind of funny to look back at the post with its rudimentary graphics. But hey it was one of my first blog posts. Here is the future of the web I had envisioned back in 2009. Forgive me for the horrible colors; reflections and so much text it makes me want to punch myself in the face. Fortunately, it still illustrates the point pretty well though.
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