eBay says AdWords is a waste of money

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A recent study conducted by the e-sales giant eBay questions the value of Google AdWords, suggesting that advertising on Google search is be less profitable than expected, Reuters reports.

What is Google AdWords?

AdWords is the advertising system of Google, which offers various kinds of ads including text, image and video advertisements on websites across the internet. By far the most popular type of AdWords ads is the text ads which appear on Google search itself, at the top and on the right of the search results page.

For a quick demonstration, go to google.com, type in a common search query, for example “used digital camera”, pause ad-blocking extensions if you use any, and hit Enter – to the right from your regular search results you will see a column of related ads directed at you by Google’s advertising machine.

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