Enhanced Campaigns: What Do Google’s Major Changes to AdWords Mean for You?

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Google recently announced a major change toAdWords, called Enhanced Campaigns. The change is considered major for two reasons.

First, the number and substance of changes are quite substantial. Second, the upgrade requires a migration for each campaign in an account. I’ll explain each in more detail in this post.

Campaigns do not have to be migrated immediately. However, current campaigns will sunset at some point this year (indications point to Q2), and, at that point, Enhanced Campaigns will be forced upon advertisers.

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