At the end of my last guest post on this site, I promised that my next post would evaluate some mathematical equations for measuring social media ROI.
Special thanks to Angie Schottmuller of Search Engine Watch for writing a detailed article entitled “Social Media ROI: 14 Formulas to Measure Social Media Benefits”. I’m only taking a look at 3 of the equations today due to time & space constraints. I recommend reading her full post when you have some time to dedicate to this topic.
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