The true cost of remaining anonymous, then, might be irrelevance. – Eric Schmidt.
The Era of Authorship
This is the era of Google Authorship. Two things have a direct influence on this:
Publishing rich, high-quality content is the mainstay of any SEO directive.
Brand and authority are becoming much more relevant to Google’s search algorithms.
In order to make things simpler for its ranking algorithms and for high-quality content publishers, Google introduced the authorship platform. This function enables you, as a content producer (or simply, blogger), to claim authorship of your content, which is recognized and acknowledged by Google.
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