ExactTarget Brings B2B Marketing Automation to Facebook

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Cross-channel digital marketing provider ExactTarget has extended its B2B marketing automation service, Pardot, to Facebook. By doing this, marketers will be able to acquire new prospects on Facebook for lead nurturing campaigns.

The update integrates Pardot’s technology into Facebook tabs that are built on ExactTarget’s SocialPages. This enables marketers to obtain new leads by providing prospects the opportunity to register for contests or special offers via Facebook.

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