Based on data collected from Social.com across upwards of 1 million ad units and 114 billion impressions during the first quarter, Salesforce has released abenchmark report [download page] examining the performance (and cost) of Facebook ads across unit types, industries, and geographic regions. The study shows that telecom (0.919%) and publishing (0.79%) brands are leading the charge in click-through rates (CTR), although telecom brands are paying significantly more on average per click than publishers ($0.34 vs. $0.22). On the other end of the spectrum, dating ads suffer from the lowest average click rate, of just 0.027%.
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