Facebook explains how 20% text overlay policy for ads is enforced

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Since Facebook changed its policy to limit text overlay in News Feed ads to no more than 20 percent of an image’s area, many advertisers have been scratching their heads over why some seemingly compliant ads are being rejected and why other text-heavy ads make it through.

We spoke to a member of Facebook’s policy team to get a better understanding of how this new rule is enforced and what the company is doing to improve consistency and clarity for advertisers, such as building a public-facing version of the tool it uses internally to review images.

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