Fans of brands on Facebook have significantly upped their worth over the past three years, according to new figures released by social media marketing firm Syncapse, with some brands averaging Fan values in the thousands of dollars.
A survey of 2,000 U.S. adults in January this year revealed that the value of a Facebook Fan to a brand has risen 28% since 2010.
Today, the average value of a Fan across brands is $174.17 when expenditure, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity are taken into account.
Fashion brand Zara’s Fans are worth over $405.54, found the research, followed by Levis at $312.01. Meanwhile, the value of Coca-Cola Fan is relatively low at $70.16.
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