“Facebook Fatigue” Experienced by Users in Australia

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According to a report by Social Bakers, social media monitoring companies, close to 400,000 Facebook users in Australia have left the site since December 2012.

In December, the number of active Facebook users in Australia, in a monthly basis, is 11.8 million. Last week, that number dropped to 11.5 million. Since 2013, the social networking site has lost about 115,000 active users. Facebook’s ad tools were used to access these figures. These tool are used to figure out audience, and are commonly used by developers and marketers.

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