Facebook Incorporates Third Party Data Into All Ad Targeting

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This morning, Facebook is launching what it calls “partner categories.” It brings offline and third-party data from data brokers Acxiom, Datalogix and Epsilon to all categories of Facebook advertising.

Facebook previously incorporated this data into its targeting capabilities under Custom Audiences. Now it’s available for all Facebook Ads and to all users of the Power Editor. Starting today, partner categories will be available to advertisers in the US.

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