Facebook Insights: It’s Time To Take A New Look

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If you judge your Facebook Page’s success (or lack of) by the number of fans your Page has, you’re really just guessing. Like peeking through a blindfold, you’re not getting the full picture. You probably know that already. If you have attempted to study the data provided by Facebook’s Insights to get a more complete picture, you may have gone away with not much more “insight” than what you went in with. Just more questions…and maybe frustration. If frustration or unanswered questions leave you wondering if your social media strategy is effective or if your efforts are in vain, you can rest assured that Facebook heard our concerns.

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