Facebook Launches New Partner Categories Ad Platform As GM Gives The Social Network Another Try

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Facebook is rolling out a new platform that focuses on serving users with advertising based on where they are located, their history of online purchasing, and browsing history.  Facebook launched around 500 “partner categories” that uses data from third parties like Acxiom, Datalogix, and Epsilon.  An example Facebook provided is that a local car dealership may now be able to show ads to people who are likely in the market for a new car who live near their dealership.

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