Facebook has launched Facebookbrand.com to replace its previous brand resource center. The new site is more visual and offers additional guidance about how to use Facebook’s logos and trademarks in print, film, broadcast and online.
The social network redesigned its “f” logo earlier this month, but as of last week hadn’t updated its brand resource center with the new version. Now instead of simply swapping in the new logo, the company has created a whole new site to communicate its brand positioning and rules around using its assets. Facebook is one of the most well-known brands in the world, but also one of the most misused. People and businesses regularly use altered or outdated logos, and refer to Facebook in ways that misrepresent its brand.
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