Facebook has finally decided to make our lives in the PPC world a little easier for a change with the recent updates to the Reports in the Facebook Ad Manager. Facebook now allows you to select all the columns you want including: ad performance, spend, URL conversions, unique clicks, unique click through rate (CTR), cost per unique click, cost per 1,000 people reached, and people taking action (the number of unique people who took an action such as a Page like, website conversion, app install, etc.) all in one report.
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