Facebook released an update about the changes it is making to the way it displays ads in users’ news feeds, according to Hong Ge, Engineering Manager of News Feed Ads at Facebook.
Ge explains that the first step is looking at the parameters marketers set for who they would like to target with their ads. Once the demographics are set (which may include age, location, and relationship status) for the ad campaign, Facebook then begins determining which users are best for ad impressions.
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