Facebook Testing Exchange Ads in the News Feed

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Facebook is launching a “small alpha test” in which it will serve up Facebook Exchange ads in users’ News Feeds, the company announced on Tuesday.

Introduced last fall, Facebook Exchange [FBX] ads are based on users’ browsing histories from around the web. For instance, if you do a lot of searches related to bicycles, Facebook might present an ad from a bicycle shop. Though Facebook has allowed advertisers to run Promoted Posts, Sponsored Stories and Page Post Link Ads, this is the first time that more standard direct-response ads will run there as well. Up until now, such ads ran on the right-hand column of the Facebook page, a.k.a., the Marketplace section.

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