Facebook has been aggressively rolling out new advertising vehicles over the past few months, but it appears as if the site is going to focus on what they’ve got going now. In an earnings call Wednesday with investors, Facebook’s top officials said that the company is more set on making sure that the types of ads that are currently in place are the kinds that will be relevant for users and generate engagement. However, as some brands improperly use or overuse the News Feed ads, users may be less likely to do much more than keep scrolling.
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