Facebook’s Page Admin Panel Trades Mediocrity for Monetization

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The notifications panel on Facebook’s page admin panel wasn’t ideal. The hodgepodge mix of recent fan engagement with your posts was imperfect, confusingly splitting likes from comments for each post. This tended to work well for smaller pages posting less frequently, but on larger pages with multiple posts per day, notifications bordered on useless, and clicking on them led to an even more confusing list of notifications from the past week.

What has surprised many page owners is that Facebook has fully rolled out changes replacing the notifications section with a posts section that makes no mention of engagement, and seems geared towards increasing adoption of promoted posts. While most Facebook changes are mourned, this change is particularly polarizing because the admin panel is many social media marketers’ scoreboard, and Facebook’s changes focus the score from engagement to paid ads and total reach, even that shift was unintentional.

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