Fighting the Lead Generation Battle with Big Data

No Comments

Many organizations struggle with sales and marketing alignment. In companies both large and small, Sales and Marketing are commonly at odds.

In a recent survey of more than 1,200 executives, research firm CSO Insights uncovered that lead generation is one of the top challenges dividing sales and marketing organizations and leaving revenue goals in danger.

  • Two-thirds of companies surveyed have cited that their lead-generation functions need improvement.
  • Less than two-thirds of sales reps hit their quota for 2012.
  • Revenue targets were up 16% in 2012, the largest increase since the 2008 recession, putting a greater stress on the lead generation gap.

Sales and Marketing are two worlds with one mission. Sound familiar?

Click here  to read more.

My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts