Social media platforms are the most commonly-used new business tools by agencies, finds a new surveyfrom RSW/US and Mirren. But, few of the 87% of respondents leveraging social platforms find them to be effective in drumming up new business, with Facebook in particular seen as overrated. Among the agencies using social, Facebook (21%), LinkedIn (21%) and Twitter are the 3 most-used social media platforms, but among their users, less than 1 in 5 rate them as being effective. And when asked which platform was most over-rated, respondents chose Facebook (45%) first, ahead of Twitter (21%) and Pinterest (12%).
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