Full-Screen Facebook Ads a Game Changer?

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Facebook is stepping up its advertising game! Turns out, the social media giant is planning to implement full-screen ads that’ll require users to watch a 15-second video commercial while signed into the service. Steamfeed.com’s Brian S. Hall recently wrote a compelling analysis about the coming changes, first reported on AdAge.com. Hall writes, “Facebook is reportedly working on full-screen autoplay video ads it will supposedly roll out no later than this summer. Facebook is expected to charge nearly $1 million for these new ads, which are designed to leverage Facebook’s massive scale — but not the company’s vaunted ‘social graph.’”

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