A few months back I was talking with one of my B2B SEO clients about the company blog she was trying to push through. Her company had the manpower and the other internal resources needed to create a great looking blog (for both the human reader and the search engines) and she had some great ideas for how to promotecontent, get the attention of other industry thought leaders, leverage existing resources and much more. She just had one little problem…she couldn’t get anyone to sit down and actually write posts for the new blog! The company has several software products and each vertical has its own product manager and individual team of developers, programmers, and sales people and so forth so the problem wasn’t that there was no one who could write; it was that no one wanted to because they didn’t see the point.
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