One of the opening talks for BrightonSEOpromised to be a really interesting one. Hannah Smith, Principal Consultant at Distilled (and one of our own State of Search bloggers) challenged the common perspective of link building, and told the conference attendees to ‘Go big or go home’.
Hannah’s talk identified a number of misguided ways of thinking, ultimately tackling why mediocre content is unlikely to cut it. But she also took the time to recognise that there are risks associated with big budget content.
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