Google Adds Publisher Opt-Out Tool For Shopping, Flights, Hotels & Local Search

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Don’t want your content to be included in many of Google’s vertical search services, such as Google Shopping or Google+ Local? Google’s got a new tool for that, a result of its agreement earlier this year with the US Federal Trade Commission over anti-trust charges.

Announced on the Google Webmaster Central Blog, the new tool is located within Google Webmaster Central and allows publishers to keep their content out of:

Oddly, several of these services only allow you to be included if you pay, such as Google Shopping, so what exactly is the opt-out tool helping with? Presumably with things like review data that Google might gather from the web and associate with product or place listings.

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