Amid all of the Google algorithm updates and alterations that we have seen become more frequent, fear has started to creep in for a large number of website owners that have found that their site is being linked to by a third party site that appears to be selling links.
With such a huge crack down on the buying and selling of equity passing link placements, Google have now stepped out of the gloomy depths of the online world to assure those of you that believe you could be about to suffer penalisation due to being associated indirectly with websites that appear to be selling links that you don’t need to hit the panic button just yet.
According to Google’s head of web spam team, Matt Cutts, Google have devised a mentality that will ensure that innocent link placements on sites that are deemed to be selling equity passing links will be protected from penalisation, answering a related question in his recent Webmaster Help video.
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