Google Claims Searches & Paid Clicks Can Predict Box Office Success With 92% Accuracy

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A newly released white paper from Google claims the search engine can predict a movie’s opening weekend performance within 92 percent accuracy based on search query and paid click volume. After evaluating search and paid click data for 99 top box office films in 2012, Google correlated the data with each film’s success by analyzing search and paid click volume during the seven day window prior to the film’s release date.

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