Google Introduces Tool to Calculate Mobile ROI

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Google on Tuesday gave businesses a tool to measure their return on investment for mobile ad spending. The company’s Full Value of Mobile Calculator is designed to let marketers keep tabs on sales leads in the form of calls, apps, in-store sales, mobile site visits and cross-device activity.

The company claims that in about 30 minutes businesses can upload data from AdWords and their mobile websites and “make some key assumptions to create your Full Value of Mobile estimate.” The estimate will show businesses the total value, value per click and ROI that mobile is driving across various paths.

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