Google Makes Changes To AdSense Reporting

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Google announced today that it is making some changes to how reporting works in AdSense accounts. The company is updating the way certain data is shown.

AdSense product manager Matt Goodridgeexplains on the Inside AdSense blog:

As you may know, your earnings at the end of each month currently reflect the amount you’ve earned less any deductions for invalid activity. This is a step we’ve always taken to ensure advertisers are not charged for such activity. Until now, however, clicks and impressions associated with this activity still appeared in AdSense performance reports. Starting May 1st, we’ll remove those associated clicks and impressions to address this discrepancy and provide you with the most accurate reporting.

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